Post-Modernist CD Packaging

You are going to be designing an entire CD package with roots in the Post-Modernist movement. This is a period of design that chose to go against the structure of Modernism and add some chaos in the design world. Also know as "Grunge" design, named after the musical movement of the time, there was not a limit to the amount of fonts used in a piece or any specific formulas to follow. A large amount of the pieces included unexpected errors which made them appear edgy. Also, most artist used their own work and did not stick to using fonts they were given. Hand written text, text stolen from other sources, and hand drawn doodles were utilized in many cases. Remember, when making your own piece, be original in design and artwork and you dont have to worry about making it readable.... just interesting.


Artists to look at:



David Carson (Above)

Paula Scher (Right)

Neville Brody (Second from bottom)

Stefan Sagmeister (Very bottom)





Things that will be required of you:

CD Cover Post 20 pts.

CD Rough design Packet (this is the packet you did your rough drawings in) 30 pts.

Final file .JPG 300 resolution 150 pts.

Type

We are starting to get into the world of modernism and to be successful in this era you need to have a solid grasp on the categories of type. The image below shows an example of the four categories with a little info on each of them.
Before you take your modernist poster sketches to the computer you need to post an image to your blog with two examples of each of these typeface categories.
• You will type each category name in the same category style (ex. Type the word Sans-Serif in a Sans-Serif font).
• You will also have to write why you chose each pair of fonts to represent the type category.
*You are completing this assignment to show me that you understand what the differences between the categories are.
**Create this in Illustrator and remember to File>Export>.JPG>RGB color.

Happy typing.

Modernist Poster

I hope that your mind has been spinning after watching Helvetica. The goal was to educate and inspire you and give you a little foundation going into this next project. If you remember, the two main eras of design that were talked about in the film were the Modernist and the Post-Modernist eras. We will be going into both eras, but focusing on the Modernist for this project.













The Modernist mindset was one of order, cleanliness, and simplicity. their work did involve images and colors but in a limited supply. Some of the artist you may use as a reference are listed below. If you click on the name it will take
you to a site but I recommend searching on your own.


Massimo Vignelli
Joseph Muller-Brockmann
Karl Gerstner
Max Huber
Wim Crouwel









YOUR ASSIGNMENT:
You are the graphic designer and you are trying to get your name established in the design world. You are going to get an assignment from a huge organization and you are going to be in charge of developing a promotional poster dealing with their upcoming event.

there will be three parts to this assignment.

1. CONCEPT: You are going to have to research your employer. Search online for as much information that you can to aid you in representing the organization. As soon as you gain your information you are going to need to sketch out four poster ideas. After conversation with other students and your boss (ME) you will begin production on one of the four.

2. CRITIQUE: After a few days we will all meet as a class with what we have and critique each others work. This is a time for improvement where will be voicing our opinions to help each other create a more solid piece.

3. REFINE & COMPLETE: Using the information gained from the critique you will have two more days to finish your poster and submit it to me as a PDF and post to your blog. I will show all of the posters to the class upon completion and we will vote for our favorites.... poster group and an overall favorite.

Remember to keep it simple but BOLD.

things for points: 4 poster sketches (30 pts.), Final poster (70 pts.), Blog Post (10 pts.)

Image Manipulation (Ill)

We are going to be traveling back into image manipulation from text. This time through we will be using Illustrator in stead of Photoshop and will be handling the manipulation a little differently. Here is what we will be doing.

Illustrator: We will be learning how to use the pen tool as well as utilizing layers. You will be required to silhouette the image of your choice and adjust the colors to separate all of the objects shown. You will need to use at least three colors (four including the background) to create your piece. Think about a piece of paper with four different color stickers laying on top of each other.

You may use any image you would like. The only requirement is it needs to show MOVEMENT.

When you are done you will put a .pdf of the file into the server file. You also will be exporting as a .JPG to post it to your blog.

Photoshop Magazine Redesign

For this project you are going to be taking the magazine cover that you and your group created at the beginning of the semester and re-create it using your newly acquired skills in Photoshop.

As you can see in the example given to you here, you are going to need to use all of the same text as your original but you may show it in a different style. As for the images, you do not have to use the same ones, you just have to make sure that the pictures you use still apply to the title and theme of your magazine. Be sure to look at magazine covers online to guide your design process. You are going to have a lot more freedom in the project so make sure it looks GOOD!









Some of the specifics for this project:

• Make the file size 9"x11.5" (height x width)
• Use all of the same informational text
• Make sure that when you search for images online, the ones you use are LARGE. No small pixelated photos
• Save FINAL version as a .PSD
• Title the file yourlastnamemagazine 

Good luck with this project! I hope you enjoy it.

Photoshop editing

*PLEASE WAIT FOR ME TO TELL YOU WHEN TO START LOADING THE IMAGES*

Click Here and save this first photo to use in our editing process.

Then click Here to get the second image we will be using.

You will be walking through the steps with me in creating our first image.

Abduzeedo Post

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